SeldomSought — Brand · Marketing · Consulting
Doc. SS–EXP/01
Est. 2024 · Rev. 2026
Status — Active
SeldomSought works at the point where brand image, marketing execution, and applied software overlap. Most problems don't announce which discipline they belong to, so the practice isn't organized around one. Below: fields of practice, the reasoning that connects them, and a record of what's actually been built — service lines, independent projects, and the tools common to both.
01 / Capability Index
Each entry: what the field is, what's actually difficult about it, and the disciplines it draws on. Expand any row for the working detail.
“Visibility is not luck. It's the result of building the right systems in the right places at the right time.”
That line is the practice's own operating note, and the pattern holds outside marketing, too. Every independent build in the record below runs client-side by default — no server required, no account, no data leaving the device unless someone chooses otherwise. That isn't a privacy feature added afterward; it's the default assumption going in.
Twelve fields of practice, one working assumption underneath all of them: build the system so it doesn't depend on someone else's.
03 / Selected Evidence
No client names disclosed here. What follows is public, independent, and shipped — the account with the fewest strings attached.
File 01
Chrome Extension
Status — Beta
Enforces a 30-minute daily budget on passive feed browsing. Feeds are suppressed at the CSS level before JavaScript executes; bookmarks and creation tools stay accessible without limit. An optional commitment lock, keyed to a passphrase held by someone else, makes the limit difficult to defeat by design.
Stack — JavaScript · Chrome MV3 · Service Worker · MutationObserver API · IndexedDB · Webhooks
A 142-item assessment integrating four validated measurement frameworks — HEXACO personality, forced-choice ranking, Schwartz values, attachment style — into a single session. Scoring runs entirely in the browser; nothing is transmitted.
Stack — JavaScript · HTML/CSS · client-side only · zero dependencies
Generates a psychological profile from Twitter/X bookmarks — Big Five inference, Schwartz values, LIWC-inspired linguistic analysis, topic velocity — entirely offline. No API key, no server, no data transmitted.
Stack — JavaScript · Chrome MV3 · IndexedDB · Content Scripts · Service Worker
Every post on @seldomsought resequenced by hue instead of time — manually, post by post, no algorithm. The chronological grid becomes a continuous color gradient.
Stack — Manual curation · color theory
An evidence-informed self-assessment that triangulates values, personality, and career fit across eleven measurement formats — not just Likert ratings — with a background validity engine that flags straightlining, contradiction, and self-report-vs-behavior gaps. Every score ships with a confidence level, never an invented percentile.
Stack — React · TypeScript · Vite · client-side only
04 / Working Knowledge
Legitimate working knowledge, demonstrated in the record above — not a logo wall.
05 / Cross-References
Capability doesn't exist in isolation. Where a field above has a public artifact behind it, here's the link.
| Field | Public record |
|---|---|
| Web & Frontend Direction | The Self Cartography ProjectCurated Feed |
| AI Systems & Automation | Bookmark MirrorPsychometric BatterySelf Cartography |
| Creative Direction | Curated Feed |
| Brand Positioning | Brand Image & Aesthetic Orchestration |
| Marketing Strategy | Guerrilla Marketing & Strategy |
| Content Strategy | Copywriting & Direct Marketing |
| Consumer Psychology | Psychometric BatterySEO & AEO |
What's seldom sought is often most worth finding.
Correspondence →Response window — 24–48 hrs